16 March 2023

What's brewing?

Above: amber; IPA

Below: craft beer lineup; very busy booth (2022)


Once again the Brewers Association, the not-for-profit trade association representing small and independent American craft brewers, will be exhibiting at Planète Bière, Le Centquartre Paris, 19-20 March, with an innovative, creative and diverse range of high-quality American craft beers, many of which are recent award-winners at prestigious international beer competitions.

Representing 14 American craft breweries and pouring approximately 44 different beers, the Brewers Association will be joined by brewery owners/representatives who have travelled to Paris to support their brands and explore the French beer market. Participating American craft breweries and their representatives include:

903 Brewing Co
Athletic Brewing Co
Belching Beaver Brewery
Coronado Brewing Co
Cruz Blanca Brewery
Destihl Brewery
Mill Hill Brewing Co
Fremont Brewing
Heavy Riff Brewing Co +  Mike Zahra, Export Manager
Paradox Brewery
Sierra Nevada Brewing Co + Steve Grossman, brand ambassador
The Virginia Beer Co + Chris Smith & Robby Willey, Co-founders/owners
The Bold Mariner – Kerrie Stacks, Co-owner
Upslope Brewing Co

Beers in can or bottle format will be available for sampling and range from well-made, award-winning classic styles such as American IPA to ground-breaking and highly creative iterations such as a white chocolate raspberry truffle cheesecake Berliner Weisse. Many breweries will be new to the French market, and the Brewers Association booth at Planète Bière will be the only place to sample them in France. All beers will showcase the quality and innovation for which American craft brewers are renowned, a fact that is borne out by the number of top honors they win at prestigious global competitions. In the last three most recent competitions American craft beers won 85 medals between them.

 A cheese and beer pairing (!) stand in conjunction with Parole de Fromagers and a "Meet the Brewers" area will form the highlight of the Brewers Association’s presence at this year's Planète Bière, where festival visitors can interact with the brains behind the breweries while sampling great-tasting beers.

Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, comments: “Europe is the second biggest export market behind Canada for American craft beer and our presence at Planète Bière is designed to stimulate interest, drive trial and expand international distribution opportunities in France. Our range of cracker-jack American craft beers helps solidify America’s reputation as a global leader in the production of innovative, world-class quality beers, and we look forward to sharing the complexity, creativity and bold flavors of American craft beer with this year’s visitors.”

Ahead of Planète Bière, the Brewers Association will be hosting a Tap Takeover and Meet the Brewer at La Binouze, 72 rue Marguerite de Rochechouart, 75009, Paris on Friday 17 March 2023. A wide selection of quality American craft beers will be available. Free attendance. - BPJ


 Planète Bière, Le Centquartre Paris

March 19 - 20 


Downloadable resources at www.BrewersAssociation.org



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